RyanPMM

RyanPMM

RyanPMM

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XY Retail

XY Retail

They specialize in unified commerce platform for brick & mortar fashion and apparel brands, with customers including Giorgio Armani, Golden Goose, etc. They are marketing a broad range of benefits across a range of personass, not segmenting it clearly for the champion.

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RD

Ryan Dsouza

Project notes

Broad positioning makes the primary champion unclear.

Different buyer needs are presented without a clear hierarchy.

Business outcomes are easy to miss in the message.

Before

The key use case is immediately clear.

Primary problems and outcomes are easier to understand.

A focused story makes the differentiation more believable.

After

Broad positioning makes the primary champion unclear.

Different buyer needs are presented without a clear hierarchy.

Business outcomes are easy to miss in the message.

Before

The key use case is immediately clear.

Primary problems and outcomes are easier to understand.

A focused story makes the differentiation more believable.

After

Broad positioning makes the primary champion unclear.

Different buyer needs are presented without a clear hierarchy.

Business outcomes are easy to miss in the message.

Before

The key use case is immediately clear.

Primary problems and outcomes are easier to understand.

A focused story makes the differentiation more believable.

After