RyanPMM
RyanPMM
RyanPMM

Introduction

Im Ryan, Director of Product Marketing at XY Retail.

Im Ryan, Director of Product Marketing at XY Retail.

Im Ryan, Director of Product Marketing at XY Retail.

I specialize in go-to-market and campaign driven product launches. Ive learnt a lot of lessons the hard way. There's so much nuance in delivering a message to the market. A product may have 20 key features, but describing those benefit to 3 different personas, at different buying cycle, so you don't loose the deal; its an art I find myself perfecting at Saturday 2 am.

This project, RyanPMM, is an expression of that passion. For brands which I admire, I spend my weekends writing up a new homepage.

my why

Ive seen countless deals fall apart, as the audience got confused on the value.

Ive seen countless deals fall apart, as the audience got confused on the value.
Ive seen countless deals fall apart, as the audience got confused on the value.

B2B SaaS deliver on multiple use-cases to multiple audiences, and it takes clarity to deliver a message to market. Its a hard problem. And I want to be really daam good at it.

conflict of interest disclosure

conflict of interest disclosure

This is my weekend project. My way of giving back to brands I admire, while meeting interesting people along the way.

It also brings me to life on the weekends.
Add immense upfront value to executives. Build network while experimenting.

If they engage, then Im getting good. Else, its feedback to improve.

B2B skills are notoriously hard to measure. This project gives me the space to experiement.