ICP: Founders in early stage B2B startups
Say goodbye to your confusing homepage
Have a leading product marketer help you position your product, develop your key value proposition, and write clear website messaging your ICP will love to read.
(a passion project to be among the best pmm's)
ICP: Founders in early stage B2B startups
Say goodbye to your confusing homepage
Have a leading product marketer help you position your product, develop your key value proposition, and write clear website messaging your ICP will love to read.
(a passion project to be among the best pmm's)
ICP: Founders in early stage B2B startups
Say goodbye to your confusing homepage
Have a leading product marketer help you position your product, develop your key value proposition, and write clear website messaging your ICP will love to read.
(ryan's passion project to be among the best pmm's)
problem statement
When prospects read your website,
they have no idea what your product does.
You're trying to entice multiple audiences at once, so you end up talking to nobody in particular
You're promoting benefits like "increasing revenue", but people don't even understand what it does.
You've tried AI tools, but the copy doesn't resonate the next day.
problem statement
When prospects read your website,
they have no idea what your product does.
You're trying to entice multiple audiences at once, so you end up talking to nobody in particular
You're promoting benefits like "increasing revenue", but people don't even understand what it does.
You've tried AI tools, but the copy doesn't resonate the next day.
problem statement
When prospects read your website,
they have no idea what your product does.
You're trying to entice multiple audiences at once, so you end up talking to nobody in particular
You're promoting benefits like "increasing revenue", but people don't even understand what it does.
You've tried AI tools, but the copy doesn't resonate the next day.
solution intro
Lets craft a homepage that speaks directly to your ICP in three steps:
solution intro
Lets craft a homepage that speaks directly to your ICP in three steps:
solution intro
Lets craft a homepage that speaks directly to your ICP in three steps:
1/
Determine exactly who you should target
We first understand your positioning options and map your audience's unique situations to pick an audience that fits your go-to-market efforts, so you can sharpen your broad, ambiguous messaging
1/
Determine exactly who you should target
We first understand your positioning options and map your audience's unique situations to pick an audience that fits your go-to-market efforts, so you can sharpen your broad, ambiguous messaging
1/
Determine exactly who you should target
We first understand your positioning options and map your audience's unique situations to pick an audience that fits your go-to-market efforts, so you can sharpen your broad, ambiguous messaging
2/
Explain how your product's features help your customer
We will walk through the value proposition convas which helps you connect features and capabilities to the struggles your prospects are facing today… without being overwhelming or confusing.
2/
Explain how your product's features help your customer
We will walk through the value proposition convas which helps you connect features and capabilities to the struggles your prospects are facing today… without being overwhelming or confusing.
2/
Explain how your product's features help your customer
We will walk through the value proposition convas which helps you connect features and capabilities to the struggles your prospects are facing today… without being overwhelming or confusing.
3/
Turn your positioning and messaging into compelling copy
Ryan will tell you how to structure the page and will write the copy for you, so you can be confident your prospects will understand the differentiated value of your product.
3/
Turn your positioning and messaging into compelling copy
Ryan will tell you how to structure the page and will write the copy for you, so you can be confident your prospects will understand the differentiated value of your product.
3/
Turn your positioning and messaging into compelling copy
Ryan will tell you how to structure the page and will write the copy for you, so you can be confident your prospects will understand the differentiated value of your product.
what you get?
A homepage which does justice
to your product.
Bonus 1
3-5 viable positioning strategies ranked by risk.
Each bet includes possible risks and downstream implications for your go-to-market and product starategy.
Bonus 2
6-slide internal positioning deck to align your teams.
No one reads a 50-slide positioning presentation. You'll receive a focused deck with the exact words to describe what your product is, who it's for, the problem it solves, and the value it delivers.
what you get?
A homepage which does justice
to your product.
Bonus: 3-5 viable positioning strategies ranked by risk.
Each bet includes possible risks and downstream implications for your go-to-market and product starategy.
Bonus: 6-slide internal positioning deck to align your teams.
No one reads a 50-slide positioning presentation. You'll receive a focused deck with the exact words to describe what your product is, who it's for, the problem it solves, and the value it delivers.
what you get?
A homepage which does justice
to your product.
Bonus 1
3-5 viable positioning strategies ranked by risk.
Each bet includes possible risks and downstream implications for your go-to-market and product starategy.
Bonus 2
6-slide internal positioning deck to align your teams.
No one reads a 50-slide positioning presentation. You'll receive a focused deck with the exact words to describe what your product is, who it's for, the problem it solves, and the value it delivers.
FAQs
What pre-work will I need to do?
Pre-work includes - filling out an intake questionnaire - providing me a demo of your product - providing a recording of a sales call (if you have one)
More FAQs to come here. Building as I go.
I love your inquisitiveness.
FAQs
What pre-work will I need to do?
Pre-work includes - filling out an intake questionnaire - providing me a demo of your product - providing a recording of a sales call (if you have one)
More FAQs to come here. Building as I go.
I love your inquisitiveness.
FAQs
What pre-work will I need to do?
Pre-work includes - filling out an intake questionnaire - providing me a demo of your product - providing a recording of a sales call (if you have one)
More FAQs to come here. Building as I go.
I love your inquisitiveness.